Stories by Sheldon Pearce

Sheldon Pearce

Sheldon Pearce

Editor, NPR Music

Drake's target audience is you, whoever you are
By Sheldon Pearce

Drake's target audience is you, whoever you are

Sheldon Pearce | May 20, 2026, 3:32 PM UTC
On three new albums — Iceman, Maid of Honour and Habibti — the streaming era's defining star doubles down on a strategy of abundance, no matter the creative cost.